In partnership with Rutgers University, Devco developed an innovative residential project bringing "student housing of the future" to New Brunswick's downtown corridor. This significant redevelopment project provides Rutgers with additional housing to meet a growing demand for upgraded student residence options, and adds 670 more residents to the urban core. Rockoff Hall encompasses 186 apartment suites, a significant street-level retail presence including 7-Eleven, Cold Stone Creamery, Port City Java, and Douglass Pizza & Grille, space for Rutgers to utilize for student life activities, and an adjacent 815-car parking garage. The downtown site ensures that student residents have direct access to bus routes running between Rutgers' campuses, as well as proximity to all the amenities of the downtown. The multiple-use nature of the design meets the commercial, residential, and parking needs of the community while securing the economic feasibility of the project. Rockoff Hall represents yet another way in which mixed-use redevelopment is enhancing New Brunswick's image as an attractive urban destination, while accommodating the needs of the larger community.

Rockoff Hall is named in honor of Alvin J. Rockoff, a 1949 graduate of Rutgers College and a longtime advocate for the revitalization of the City of New Brunswick.