In partnership with Rutgers University, Devco
developed an innovative residential project bringing "student
housing of the future" to New Brunswick's downtown corridor.
This significant redevelopment project provides Rutgers with additional
housing to meet a growing demand for upgraded student residence
options, and adds 670 more residents to the urban core. Rockoff
Hall encompasses 186 apartment suites, a significant street-level
retail presence including 7-Eleven, Cold Stone Creamery, Port City
Java, and Douglass Pizza & Grille, space for Rutgers to utilize
for student life activities, and an adjacent 815-car parking garage.
The downtown site ensures that student residents have direct access
to bus routes running between Rutgers' campuses, as well as proximity
to all the amenities of the downtown. The multiple-use nature of
the design meets the commercial, residential, and parking needs
of the community while securing the economic feasibility of the
project. Rockoff Hall represents yet another way in which mixed-use
redevelopment is enhancing New Brunswick's image as an attractive
urban destination, while accommodating the needs of the larger community.
Rockoff Hall is named in honor of Alvin
J. Rockoff, a 1949 graduate of Rutgers College and a longtime
advocate for the revitalization of the City of New Brunswick.
location: George Street between New Street and Morris Street
size: 261,000 sq. ft
occupancy: Rutgers University students,
retail leasing tenants
developer: Devco, Pennrose Properties
architect: Hillier Architects
construction manager: AJD Construction
investment: housing and retail, $55
Parking structure, $20 million