New Brunswick Cultural Center, Inc., is the nonprofit organization that oversees the evolution, improvement, and expansion of the downtown cultural and entertainment district.

The arts have a strong and positive impact on the quality of life and the economy of the city. In fact, the redevelopment of the Cultural Center area represented the first step in New Brunswick's overall revitalization. A recent study conducted by Americans For The Arts found that the arts and cultural institutions in New Brunswick generate more than $36 million in economic activity each year and sustain over 800 jobs. While many other towns are just now learning the true value of a vibrant arts community, New Brunswick has been capitalizing on this valuable resource for decades.

The New Brunswick Cultural Center, Inc. supports efforts among its member companies to achieve greater cooperation and coordination of activities and sponsors www.NewBrunswickArts.org, providing a single website listing the arts and cultural activities in the city. The New Brunswick Cultural Center is currently undergoing a planning process to reshape and advance the arts community even further. Because of Devco's expertise and proven leadership in redevelopment, creative and extensive financing capacity, and effective experience in fashioning public-private partnerships, Devco was selected to assist the Cultural Center in this process.