The successful revitalization of a city goes beyond bricks and mortar. It requires an environment and atmosphere that is welcoming, lively, and interesting.

Managed by Devco, New Brunswick City Market is the nonprofit organization that oversees New Brunswick's Special Improvement District , or S.I.D., with a mission to maximize the return on investment for property owners and merchants in the S.I.D. It does this by:

• promoting New Brunswick as a dining, entertainment, and shopping destination to those who work in the city's downtown, and to those who reside in New Brunswick and the surrounding region;
  
• attracting new businesses to enhance and expand the retail mix in the S.I.D.;
  
• working to maintain and improve the S.I.D. environment through street cleaning, removing graffiti, enhancing security, upgrading streetscapes and signage, and fostering and promoting activities downtown.

Under Devco's guidance, New Brunswick City Market is a strategic partner in the redevelopment of New Brunswick, providing active and effective strategies and programs to ensure a lively urban environment, including capital investment and improvement, marketing, events, promotions, and retail expansion.

A Board of Directors made up of S.I.D. property owners and merchants, as well as business, community, and government representatives governs City Market. It is managed and staffed by Devco to build and sustain a community framework that ensures success for the buildings Devco brings to life in downtown New Brunswick.

For more information on City Market please visit www.NewBrunswick.com